Ballard Allen Marketing is a manufacturers representative Firm founded in 1984 by Gerry Ballard and Tom Allen. The Primary office is located in Costa Mesa, California and Is staffed with professionals trained to handle all factory correspondence and communication to the field. Our branches in Northern and Central California, Oregon, Washington and Colorado enable us to provide coverage for our eleven state territory including Western Canada.
Why a Manufacturer's Rep?
“Competitive and constantly changing” accurately describes today’s after-market arena. How do manufacturers stay in touch with the buyer and current market trends? What products are in demand, and which lines would produce the most sales? Questions like these are asked daily in boardrooms across America. Ballard & Allen Marketing has the answers! Ballard Allen marketing knows market share! We have placed many companies into commanding market positions through our knowledge of the automotive after-market. When a manufacturer enlists the services of Ballard & Allen Marketing, they can be confident that their product will be properly introduced into the market place and properly supported after introduction to maintain product integrity. Your productivity is the prime concern of Ballard & Allen Marketing. Proper promotion in the filed is essential. To maintain product integrity and position in the marketplace, our sales representatives assist the buyer with advertising layouts and planogramming. Our representatives also help the buyer gain wider market knowledge. Choosing Ballard & Allen marketing to represent your product is a wise and economical move. We have a proven track record of success, including being awarded SEMA’s Manufacturer's Representative of the Year in 1987 and 1993. With an existing sales force ready to place your product in the market, a commission is a small price to pay for excellent representation. Ballard & Allen Marketing is not content to promote your product to existing customers only, but aggressively approaches new outlets as well to ensure maximum market saturation. Ballard Allen’s professional representatives understand the High performance Parts after-market. Excited and enthusiastic about new products, our reps create hype and excitement for your products to potential buyers. No other marketing firm can offer such an experienced, knowledgeable, dedicated and enthusiastic sales force.